Friday, 4 May 2012

Film Friday: Giro d'Italia - Three Weeks Of Pain

This weeks Film Friday was only ever going to be about one thing. Yep, the Giro d'Italia. Grand Tour season is upon us (hurrah!) and it's only right that we embrace it wholeheartedly. I'm also a fan of official race promo vid's, usually because they are so naff it becomes mildly funny, a little like the Sidi cycling shoes advert (Google it! hmmmm tasty shoes...). The soundtrack usually consists of the standard Tubular Bells, or some 90's hardcore trance anthem, then there is the Hollywood style 'complete with gruff voice' voice-over, the slow build up, possibly in black and white, soon descends into a multitude of flashing, badly cut together scenes, the music gets louder and louder, more intense, oh the suspense, and then... POW! That final shot overlooking a mountain range, or a lake, or the sea or something similarly epic. Fade to black. Well, this Official Giro d'Italia 2012 promo has it all...also, note the fact that this 'Oficial' video spends rather a long time focusing on Alberto Contadors pink jersey, winning celebrations, victory salute and podium ceremony - either they didn't get the memo to say that Contador was slapped with a backdated ban and the revocation of his results, making Michele Scarponi the 2011 winner or they simply don't care...oh well, it makes for entertaining viewing. Roll on Saturday...

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